Kroger Houston Coupon Policy Changes

March 31, 2011



As many of you have heard by now Kroger is changing their coupon policy for the Houston area.  Yes this is JUST the Houston area, not the Texas/Louisiana Region.  Why the new changes?  You can read Kroger’s response for yourself below.  The thoughts going around the blogosphere is that it  s a result of an upcoming Extreme Couponing segment that was filmed at a Houston Kroger.  This very same thing happened to a store out in California.

Who’s to blame? The stores first off.  It is their responaibilty to put reasonable purchase limits on the items they sell.  It is their responsibility to properly stock shelves and refuse rain chains when they are not willing to back them up.  It is also their fault for not allowing enough profit margain when pricing the items.

It is also the self indulgent, OCD, extreme HOADER couponer that is to blame as well.  Those that clear the shelves purely for self gain is eIt’s great that you have the ability to purchase and store 100 boxes of cereal BUT will you in fact eat them all before they expire? Absoluetly not!

I encourage you all to write, call ,email,  Tweet and get on Facebook and let Kroger know how you feel about these changes.

Yes they are bringing another great program into the mix but seriously if we aren’t buying our groceries there any more who cares?

I want to know your thoughts on this whole debacle.

Below I have posted verbatum the new policy changes that were provided to me by Kroger per our meeting last week.

As we openly shared with you on Monday at the VIBE, we absorb the cost of doubling and tripling coupons – not the manufacturers – and it’s a sizeable expense each month. Our data shows that only 7% of households take advantage of doubling and tripling. Although more costly to us a company, more than 19% of households take advantage of the fuel rewards program.

Ø  With the growing popularity of digital coupons, mobile apps and manufacturers producing coupons valued at more than 50 cents, we feel it’s an ideal time to test out a new money-saving program and discontinue double/triple.  There’s a possibility we may re-introduce double/triple by hosting special shopping events intermittently.


Ø  We will still continue to accept coupons at face value. Part of the new policy states there is a limit of one electronic or paper manufacturer coupon per item. The opportunity to stack is no longer available. A digital coupon and manufacturer paper coupon may not be combined on the purchase of a single item. More than 130 digital coupons are available daily at


Ø  If you have loaded an electronic coupon to your Kroger Plus card, then the digital coupon will apply before the manufacturer paper coupon. A digital coupon cannot be removed from a transaction once redeemed.


Ø  In addition to accepting coupons at face value, Kroger still offers a number of ways to save. We saved Texas shoppers more than $25 million in 2010 through different programs including the Pick 6 wine discount, generic drug pricing ($4/30-day supply and $10/90-day supply), everyday 10% senior discount for shoppers who are 59 and older, and fuel rewards.


Ø  Through the fuel rewards program, shoppers save 3 cents per gallon everyday at Kroger Fuel Centers. There are 67 Kroger Fuel Centers in Greater Houston. Customers can save 10 cents per gallon at Kroger Fuel Centers and more than 500 participating Shell locations in the area when they earn 100 fuel rewards points.


Ø  Rewards points can be earned in the following ways:

o    Spend $100 on groceries, earn 100 points. ($1 = 1 point)

o    Spend $50 on gift cards and we double the points. (1 $50 gift card = 100 points)

o    Fill or refill 2 prescriptions at a Kroger Pharmacy. (1 prescription = 50 pts)

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Heather, you make some very good points about the store resonsablity and the effects of the lack of it. If you don’t mind I would like to copy this post to my editorial page for some of my readers to see. You are welcome at any time to compose a post for the editorial page, it is open for all and any guest post at any time. Not only about couponing either.


These changes are to take effect April 6th. The gas rewards program changes are to follow…date to release soon.


Do you know when this policy put into effect? I shopped at the Kroger on Jones Rd on Wednesday, 16 March, and all of these rules were already in place. I am happy to follow the store rules, but advance warning should be given to all customers.


Would love for you and your readers to join us in our peaceful fight to get Kroger to reconsider. We have a facebook group set up for this!/home.php?sk=group_150822764981356&ap=1

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